your not from Philly and you know of the
term "throwback" it is probably
becuase of Reuben "Big Rube"
Harley. Harley has brought the vintage
sports jersey into the living rooms of
millions by having your favorite celebrity
rocking them wherever they go. But since
this is a man who remembers where he came
from and where he wants to go he took
the time out to talk with the World Family
about his job, his Big Rube Entertainment
and what change means to him. Peep the
face cause it aint going nowhere!
What is your current position, title and
duties at Mitchell & Ness?
My position at Mitchell & Ness is
Vice President of Marketing and Brand
Development. It entails working on advertisements
for magazines; promoting new products
to fashion editors and giving direction
for Mitchell & Ness's new active wear
Business has jumped tremendously from
the time you took over. What
your vision for the company?
My vision for the company was to take
a small sporting goods business in Philly
to worldwide allure. I love sport and
fashion and I knew they both could come
together because these jerseys were exclusive,
the prices were expensive and they responded
well in the market I love so well - Hip
Who have you worked with local, nationally
and internationally? Any favorites? How
is it working with media stars?
I have worked with the sports stars that
I grew up loving such as Reggie Jackson,
Julius "Dr. J" Erving, Earvin "Magic"
Johnson, Ozzie Smith and the list goes
on and on. I've worked with celebrities
like P. Diddy, Jay-Z, Fabolous, Bow Wow,
Jadakiss, Faith Evans, Eve, Will Smith,
Damon Dash, 50 Cent, Mariah Carey, etc.
It's been great because I found
that they are just like you and me; they
are just in the limelight.
Rube with Jadakiss and company
What's good with Big Rube Entertainment?
What are some of your current and future
Big Rube Entertainment is the company
I started because of my love of music,
sports and fashion and I wanted to combine
all that under one umbrella such as a
guy I admire: P. Diddy. I wanted
to give back to Philadelphia the experiences
I've had the past 4 years traveling all
over the world and giving quality events
in this city.
How is it occasionally working with 610
WIP's morning team and in
It's good going on 610 because it shows
my personality besides my business side
I get to joke around with callers and
meet different [people] in the streets
from all walks of life that know of me
and Mitchell & Ness. Angelo is real
cool. He always loves having me and keeps
he saying that I need my own show!
I saw that Mitchell & Ness made some
limited edition Deion Sanders Atlanta
Falcons NFL jerseys. Any upcoming heat
from Mitchell & Ness you think we
should know of?
The Deion Sanders jerseys are something
I thought of 'cause he is an icon in sports
today and the recent past and we had to
introduce him to the collection in a big
way with making 600 limited jerseys. We
are thinking of doing a few more players
in LE but nothing I can divulge at the
moment but I'll keep everyone posted.
Where are you from and if Philly, which
I'm from West Philly: Ithan St. off of
56 th and Spruce Sts. I attended West
Philly High. I played football and managed
the basketball team; it was cool. There
I was so popular that I knew I was going
to be doing something that was going to
[put me in] the public eye. I just didn't
know this way was it. I thought I was
going to be a star football player and
it worked out just fine with hard work
Being that Mitchell & Ness's jerseys
and gear are expensive, what would you
say to those people that put buying your
jerseys over paying their gas or phone
It's ironic that you ask that because
when I was buying these jerseys I put
them on layaway and saved up for them.
It was worth having because I worked
hard for it. It's bad when people put
the Jones's in front of their responsibility
meaning that they would rather have something
to show on the outside than take care
of the household.
Rube and WWE Superstar John "Word
GC: What do you think of "uploading change"
slogan) or making change besides
I love change because you get to influence
people you never met or will meet because
of changes you make for the better of
your life and it motivates the people
in less fortunate places especially Afro-Americans
and Latinos from the hood.
Does Big Rube believe in the power of
No doubt! Without their help (mostly),
I wouldn't be here. I love my people
from the hood!!!!!!!!!!!!!!!!!!!!!!
What do you say to those who want to follow
their dreams and blaze a path like yourself?
I say to that question never take no for
an answer and use all the negative energy
as your motivation to climb the ladder
to the top and never ever forget were
you come from and what it took to get
there. My new clothing line is going to
be called R HARLEY, after my name and
the mission statement is LIVE YOUR DREAMS!!!!!!!!!!
If you have questions,
comments, suggestions feel free to email
GeoClan at firstname.lastname@example.org