one reflects on publishing giants in the
twentieth century they should most certainly
think about John H. Johnson Publishing.
By securing a loan against his
mother's furniture John H. Johnson, a
young man from Arkansas was enabled to
launch his first publication.
Since its establishment Johnson publications
has embraced the African American community,
and in duality they empower each other.
respective publications are Ebony and
Jet magazines. Ebony was stared in 1945
succeeding the Negro Digest. Subsequently
Jet magazine was started in 1951, and
it was designed to be a pocketsize publication
for convenience. In this industry publishers
are striving to replicate the ethics,
philanthropy, and commitment of the company.
Johnson met the public's
needs by advertising African American
businesses, products, and highlighting
achievement. This proved to be
an effective measure along with facts
on issues pertinent to the community.
the period Johnson began his endeavor,
the social climate of the United States
was overtly unjust; therefore he is considered
a "Champion" and the "The Beginner." Ebony
magazine has a monthly circulation that
exceeds one million, and Jet magazine
covers more news than any other weekly
publication that services that services
the black community. Johnson lived 87
years (1918- 2005) on this planet and
they were for the betterment of all people
through the opportunity the success of
his publications made. He lived for expression
and made change for the better!
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